Part of the problem, from my perspective, is that “SEO” used to mean something pretty different when I was still doing web development. It meant making it easy for sites like Google to love and promote your real work; it didn’t mean, as it often does now, doing everything possible to gin up your results right to the point of penalization.
Merlin Mann on The Huffington Post: “This...a web page that says “Go fuck yourself”...